“Transmedia” how does this fit into DOOH
The digitization of media comes at time when the gap on technology, marketing and ultimately sales is closing. This gap, from inspiration to purchase is closing at such a rapid rate with so many...
View ArticlePoint of Transit (POT) Digital Signage Network- People on the Go – Quick...
A point of transit (POT) network is one in which the viewer is in transit past the sign and is not expected to linger. These networks are tailored for “on the go” viewers. These can be signs along the...
View Article2nd type of network- Point of Wait (POW) Digital Signage – Dwell Time;...
The Point of Wait (POW) digital signage network—one targeted to consumers waiting for a product or service. Usually we encounter these in retail lines and healthcare and hospitality locations, as well...
View ArticleIn every DS network type, whether it is POT, POW, POS…the message changes as...
In my last three blog posts, I talked about each type of digital signage DOOH network and how it directly relates to the content that one would put on that particular type of network and why...
View ArticleClik here to view.
Content Relevance – Digital Audience Engagement
Relevance; constructing content to carry a company’s messages in a manner that has meaning to the specific audience whose behavior the company is seeking to influence. OK…now how does one do that? Even...
View ArticleContent – Length and Loops
One of the strongest aspects of digital signage in connecting with viewers is its ability to present an ever-changing mix of content. That, in turn, adds a level of complexity to the content decision...
View ArticleClik here to view.
Who Is Watching?
I have often discussed the idea of making the content on a digital signage network relevant. Simply put, that means constructing content to carry a company’s messages in a manner that has meaning to...
View ArticleClik here to view.
Omni-Channel One Screen One World
Does it really become one screen? As a company, once we reach a complete digital platform the portability and creation of media has to change. It is now easier to transport media between each of the 5...
View ArticleClik here to view.
The Content Building Blocks of a Successful Digital Signage Network
Regardless of the type of network or the frequency of content refresh, keeping the content machine churning is a potentially daunting task. When the network is switched on, content needs to be produced...
View ArticleClik here to view.
Is Your Digital Signage “BORING”? Part 1
Well is it? Your viewers might think so… Boredom –It’s the moment in time that drives us to do something better. Hopefully not better than watch your screens! Content is King and to the viewer that...
View ArticleIs Your Digital Signage “BORING”? Part 2
In the last article I wrote about boredom and how it directly affects all brands on the screen… “Content is King and to the viewer that content better be great or risk the bored viewer. The bored...
View ArticleClik here to view.
Retail In-Store Digital Destination Gamification Part 1of 4
According to the Forrester Group, ecommerce accounted for eight percent of total retail sales in the U.S. during 2012. By 2017, it is expected to account for a full ten percent of all retail sales....
View ArticleRetail In-Store Digital Destination Gamification Part 3 of 4
Until recently, 90% of all purchase decisions were made at the store shelf. Now, the moment of truth is no longer at the store shelf. It’s about buying anything, anytime, anywhere. According to a...
View ArticleDigital Signage – Keeping It Fresh
Keeping viewers interested in the content is a primary challenge of a digital signage network. For some networks, it’s a greater challenge than others. For example, keeping a corporate communications...
View ArticleGrab Your Digital Crayons
With Fall here, I thought it’s time to talk about color. The basics of color can summed up by saying that there is a rainbow out there– so use it. BUT…use your rainbow sensibly. Some color combinations...
View ArticleWhipping it in Shape: Aspect Ratios
If digital signage were real estate, then the aspect ratio would be the overall shape of the lot – in the case of screens, its width divided by its height. Many people are already familiar with this...
View Article
